We see it in our logo and every day across our sites. The green circle with four lines in our logo is more than a design element. It is our growth mark, and it reflects how we create value as One Novanta.
To understand it fully, we need to connect it back to the moment that shaped our name.
A symbol rooted in strategy
When we introduced the Novanta brand in 2016, we did not just choose a name. We defined a strategy.
We made a deliberate decision to focus on high-growth markets and to win through innovation. That meant selecting attractive segments with strong long-term tailwinds. Over time, we have continued to build on that foundation.
As our strategy evolved, we wanted our brand to visually reflect what drives our success. The growth mark was created to represent the connection between innovation, market leadership and sustainable growth.
The four ascending lines represent growth. They align with the first two pillars of our growth strategy, which are winning in high-growth markets through innovation. They reflect forward motion and disciplined progress.
Designed to reflect how we work
Every element of the growth mark has meaning.
The circle represents our continuity and scale, reflecting long-term growth. It reflects how we operate as a company. We do not solve isolated problems. We bring together technologies, expertise, and teams to create system-level solutions.
The four lines extending upward represent focused execution. Each line reflects how we translate innovation into action through aligned effort across our businesses. They are deliberate and balanced, showing that our work moves in clear and coordinated directions.
The lines also represent the integration of our core capabilities. We bring together AI-driven robotics and automation, minimally invasive and robotic surgery, digital and AI-driven manufacturing, and precision medicine to solve complex challenges. When these capabilities are aligned, they create momentum. This is how we turn innovation into advantage.
Built to scale with us
Like our name, the growth mark is intentionally abstract.
It is not tied to a specific product or market. It demonstrates how we can scale across our businesses, grow and evolve as markets change while maintaining a consistent identity.
The green color reinforces this idea. It signals vitality and energy, as well as forward progress. It reflects momentum and distinguishes us in the market.
A shared expression of One Novanta
The growth mark connects our strategy, our capabilities, and how we work together.
It gives us a common language for growth and reinforces alignment across the company. It reflects how we turn focused innovation into customer advantage and long-term results.
The growth mark represents focused innovation radiating upward to create customer advantage and long-term growth.
It is the visual expression of the innovation advantage we provide.