Barcelona’s Advanced Factories 2026 exhibition highlighted the rapid evolution of robotics, automation and AI-powered manufacturing across Southern Europe. We were there to help drive the conversation forward.
As one of Spain’s leading industrial automation events, Advanced Factories brought together major robot manufacturers, component suppliers, machine vision providers and software innovators focused on the future of smart manufacturing. Industry leaders showcased the latest automation technologies serving automotive, general industrial and warehouse automation markets.
For us, the exhibition provided an opportunity to strengthen relationships with OEMs, system integrators and distributors while continuing to grow brand awareness throughout Europe.
Customers know the performance and reliability of our products, but many are just now connecting that experience directly with our brand. Events like Advanced Factories help us build those direct relationships while showing customers we have local support teams and partners across Europe.
Our booth featured end-of-arm tooling technologies, force/torque sensing solutions and application demonstrations supporting robotics, automation and medical technology applications. We also collaborated with local partners to expand visibility throughout the event.
Throughout the exhibition, we connected with OEMs, system integrators, universities, technical schools and emerging automation companies from across Spain and Southern Europe.
We also welcomed students exploring careers in robotics and advanced manufacturing, along with nonprofit organizations supporting individuals with disabilities entering technical and industrial fields. Those conversations reinforced how automation can help create more accessible workplaces and expand opportunities for future generations of engineers and technicians.
The exhibition reflected the growing industry momentum around AI-driven automation and robotics. Increasing demand for warehouse automation, precision robotics, and intelligent automation solutions aligns closely with broader market trends across manufacturing and logistics. It reinforced the value of our expanding European presence, particularly in regional markets where local language support and close customer relationships remain critical.
While Advanced Factories is a smaller regional exhibition compared to larger international events, it provided us with meaningful opportunities to engage directly with manufacturers and automation leaders shaping the future of industrial robotics in Southern Europe.
As we look ahead, we plan to continue balancing participation in large international exhibitions with smaller regional events supported by distributors. Both play an important role in helping us stay close to customers and continue growing in key automation markets.